“To provide a logical and reasonable option to the consumer” – Mr. Charles Oon, Group CEO

When I know that a supplier hopes to earn $2 when my profit can be $6, I will propose to share the $8 equally with him

Such a traditional business value is rare in today’s modern economy.

Clarity, swiftness, boldness, innovation and being marketing savvy are the essence of our business strategies.

We are different from the rest.

We recognize and acknowledge the contributions of individuals that form the basis of our continued success.

We believe in synergistic collaboration and focus on the growth of each and every individual team player.